How to Make the Most of the Amaia London Sale: Timeless Pieces That Last All Year
Seasonal sales are the perfect moment to invest thoughtfully, especially when it comes to children’s clothing. At Amaia London, our collections are designed to transcend seasons, trends and occasions, making the sale an ideal opportunity
to build a timeless wardrobe that works all year round.
Choose Dresses That Work Across Seasons
A beautifully made dress is one of the most versatile pieces in a child’s wardrobe. During winter months, our dresses can be layered for warmth and elegance.
Master the Art of Layering
Layering is the key to year-round wear. Each piece from our collection is created with versatility in mind - comfortable for children and easy to style in multiple ways depending on the season and occasion.
Create Festive Moments in Timeless Style
SHOP EDIT
Amaia's Picks
Capture Timeless Memories with Amaia
Amaia's Signature Coats
Where Sophistication Meets Comfort
The ultimate finishing touch to refined style, our signature wool coats and jackets exude timeless elegance.
A luxury coat has always been a quiet promise of good taste, and our signature wool designs keep that classic spirit alive with a timeless grace that never fades. Crafted with the same careful attention generations before us trusted, each piece offers comforting warmth and refined structure, proving that tradition still knows best—even as we stride confidently into the seasons ahead.
Every stitch is thoughtfully placed, every silhouette shaped to flatter, giving your wardrobe a dependable companion that feels both familiar and forward-looking.
Slip one on, and you’ll sense the heritage, the elegance, and perhaps a hint of pride—after all, fine style deserves a little flourish. Whether draped over a crisp dress or layered a top, it effortlessly elevates the moment. It’s not merely about warmth—it’s about presence.
Let customers speak for us

"We Believe in Family and Tradition"
Family is at the core of our ethos, and since 2004, we have been fortunate to be the brand of reference for so many families worldwide, including Royal families!
The rigorous selection of exceptional fabrics ensures garments thatwill stay in pristine condition and look as chic and trendy as ever so that they can be handed down to younger siblings, relatives, or even to the next generation!"
- Amaia Arrieta, CEO & Founder
"Amaia is shaping the future of childrenswear"

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